Psn big in japan sale 20212/28/2023 ![]() While still far below the sales of the PlayStation and Nintendo Switch, or even previous Xbox consoles, the Xbox Series X and Series S have proven themselves to be enjoying an upswing in Japan, and have surpassed the Xbox One sales week over week by a healthy margin. ![]() Source: Famitsu (Image credit: Source: Famitsu) The Xbox Series X|S has seen some upswing in Japan Assuming all the reports are accurate, and the sales trends aren't purely the result of the semiconductor shortage, it does potentially give Microsoft an opening to capitalize if it has the desire to do so. For PlayStation fans, it's not ideal to see Sony making the same mistakes. I've often criticized Microsoft for its Anglo-centric marketing and presentation, which is often blamed for Microsoft's disproportionate performance in the U.S., U.K., and other English-speaking regions. It should be noted that Sony denied all of these reports, saying that Japan remains its "most important market," in comments to Bloomberg. The ACE Economic Research Institute described the PlayStation brand as in "decline" citing various reasons, from the U.S.-centric attitude of PlayStation's new leaders, to a collection of small things like missing Japanese subtitles in live streams, and a big reduction in Japanese support staff. market as well, which hasn't always proved popular. Developers have had to conform to new rules and processes to conform to the U.S. The PS5 has notoriously swapped the action buttons around to the Western format, too, with X replacing O as the primary key on controllers. A few years ago, Sony moved its HQ to the U.S., along with its corporate structure and culture. ![]() However, the same report from GamesIndustry Japan, among other sites, refers to a change of attitudes towards PlayStation in Japan, both from customers and developers. Neither platform is meeting demand, ultimately, giving us a potentially obscured picture of how the systems could potentially be doing. Microsoft has also been dedicating mountains of chips to building up its Xbox Cloud Gaming platform, which is based entirely on Xbox console architecture. Although the reality is that both platforms are heavily constrained by the global semiconductor shortage, which makes the silicon for the PS5 and Xbox Series X and Xbox Series S consoles hard to come by. Microsoft had a few monthly victories of its own, though, even in these regions. Sony clearly allocated the bulk of its PS5 stock to regions it felt it faced a bigger threat from Xbox in, beating out Microsoft in NPD results in the U.S. That's not to say the PS5 is doing poorly on a global stage, though. Another report (via GamesIndustry Japan from back in January suggested that the PlayStation 5, while initially strong, month over month proved Sony's weakest console launch in Japan for a long time. Ironically, it was Microsoft's Switch version of Minecraft that topped the chart back in August, and marked the first time since 1988 a single console had taken up all 30 spots on the list. A recent report (via Siliconera) suggested that the top 30 games sold in the region were on Nintendo Switch, with nary a PlayStation game in sight.
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